The Unicorn Smasher Chrome Extension is a free download in the chrome store which allows you to estimate the monthly sales volume of Amazon Products. It’s made by the same people behind AMZ Tracker and Vipon.
With the price tag of FREE, does it provide all the necessary data to make your product selection..?
The main data points it covers that are important when doing product research are:
- Estimated Monthly Sales
- Estimated Monthly Revenue
- Number of Reviews
- Overall Rating out of Five Stars
The not so important but still included data points are :
- Brand Name
- Number of Sellers
- Number of Variations
- Top Level Category
- Best Sellers Rank
- Fulfillment Method – Amazon, FBA, or FBM
You can download all of the data into a .csv to further research and save all of the info
Where Can You Use Unicorn Smasher?
Currently, the chrome extension will only bring back data from the search results when searching for a specific keyword. It will not work on the product listing pages, best sellers page, or new release pages for subcategories without signing up for a free trial or paid account.
If you do have an account the on-page tool will allow you to look at the following data :
- Track The Product Rankings
- Listing Analyzer – this tool will suggest changes to your listing such as title length, bullet point, pictures etc
- Keyword Tool & Keyword Suggester
- Track Your Competitors Sales
Save Products To The Dashboard
The chrome extension will also allow you to save the results from specific searches to the dashboard. This can be helpful when looking into multiple products in different categories / niches.
It will display all the same data as when searching on Amazon but will allow you to toggle between your potential products. You can also refresh the data so you have update numbers to do your product research with.
Review – How Useful Is The Unicorn Smasher?
The most important part of any product research tool is the accuracy of the data so you can make an educated decision on what product to sell.
Although no research tool can be 100% accurate, Unicorn Smasher’s estimates are on the lower end compared to Jungle Scout or Viral Launch. With any tool, you should not base everything on these estimates. Further research and product tracking is necessary to give you a good idea of the projected sales.
The chrome extension gives you the basic metrics you need to analyze a product which is to be expected from a free tool. It would be nice to see a profit / fee calculator included as well.
It does slow down the chrome browser at times and does not always load every products data. Then again, it completely free so it’s hard to complain about.
Overall, the Unicorn Smasher Chrome extension is a nice tool that won’t cost you anything but if you are serious about launching and scaling an Amazon FBA business a paid tool is worth the price ten times over.