Sonar Tools reverse ASIN search is a huge short cut in the keyword research process. It will give you great insight into what is already working!
This strategy will let you see what customer’s are searching for when looking to purchase your potential product. So how do you use it? It’s actually super simple, let me show you…
Using the Reverse Search Tool
You will run into ASIN searches that bring back no data. This will happen if you’re looking into new products with low reviews.
If this is the case, take a look at the potential products “main” keyword and search for that on Amazon’s main home page. The main keyword will most likely be the first keyword in the listings title.
Once you’ve searched the main keyword, find the biggest competitor in the results. ( the most reviews or the product that has been on Amazon the longest )
This listing will have more data as they have been around longer and if they are already successful, the keywords will be that much more valuable to you.
Here’s what the results look like of an ASIN that is selling very well :
Sonar Tool Keyword Results
The tool will give you a list ranking them based on search volume. Sonar Tool assigns an indicator bar from 1 to 5. The top of the results are going to be the largest keywords.
You can also download all of this data into a .csv file to further manipulate. It’s a nice feature but the results are not formatted in the best way…
Along with the search results it will bring back the most frequent words. These are the words that show up the most in the actual keywords them selves. This is super helpful when setting up your listings backend.
The last data point Sonar Tool will bring back is other products that are similar or related to the one you are searching. This is nice to see when looking into the over market and competition.
How to Use the Data
Now that you have the search results of your competitors product, you should prioritize the keywords along with continuing your research. Don’t just copy everything and think that will be enough.
When doing your keyword research you should rank them in order :
- MAIN KEYWORD – this is your most relevant / highest volume word
- SECONDARY KEYWORDS – these will still be higher volume but not as much as your main keyword
- LONGTAIL / USE KEYWORDS – longer phrase keywords or what the product is being used for
It’s best to run the reverse search on multiple ASINs to get a very good idea for the market and what people are searching for.
Before using all the keywords make sure to look at the results to see if they are all relevant to your product. Sonar Tool is not 100% accurate so some random keywords might show up as well. Those are few and far between so the data they provide is super valuable.
Sonar Tool paired with other keyword research tools like Merchant Words, Viral Launch, or Keywordtool.io is a great combo to give you all the data you need.
How Much Does It Cost?
It’s totally free to use and free to download the data from their website. Sonar Tool does have a chrome extension that is $9.99 per month. For me, their website works just fine and you can’t beat free!